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MEDIA RELEASE 

September 1, 2020

(Ottawa) - Author, Catherine (Cate) Proctor, releases her first book, Leverage the Arts Ecosystem to Influence Local Prosperity, on September 2, 2020. This evidence-based publication highlights what elements underpin a healthy arts ecosystem and describes how artists’ creative output intertwines and influences both the arts ecosystem and non-artistic sectors. Research findings highlight web-like community resilience when intentional, mutually beneficial partnerships with artists and arts sector intermediaries are prominent. 

The benefits of leveraging creative assets are presented in a handbook format, peppered with case studies and both academic and sector-led research that lift the veil on how artistic value impacts social, community and economic outcomes. The author provides strategies and tactics on how to apply this knowledge in any (but especially rural) community, arts organization, municipal and business office. The content is timely as communities struggle to recover from fallout of COVID-19, with a nod to artists who generated musical, theatrical and other content at the height of lockdownconnecting societies globallyfrom their kitchens, balconies and studios.

This self-published book is gaining significant support from across the arts sector, as noted by quotes from arts sector professionals across Canada and the US (see below). Arts administrators and community leaders are applauding the knowledge and perspective shared to leverage local assets into effective partnerships.

The publication will be available online in print and e-book formats through distribution platforms (Amazon, Chapters/Indigo, Barnes & Noble, Kobe, etc.) in Canada, the United States, and the United Kingdom, as well as in-store and online at The Bookmark in Charlottetown, Prince Edward Island and Halifax, Nova Scotia. 

The formal book launch will be announced for late September and will offer a one-on-one interview with the author and an interactive question and answer (Q&A) with attendees. The launch will be hosted by Bridget MacIntosh, cultural strategist and member of Mass Culture’s network supporting arts and cultural research across Canada. More information about the book launch will be available on Cate’s website www.proctorshiftconsulting.com and via social media channels (FB, LinkedIn, Twitter).

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What others are saying about this book:

 “Brimming with tested, practical strategies to create sturdy partnerships, allies and purposeful relationships.” Nathan Medd, Banff Centre for Arts and Creativity (Alberta)

“This book will remain close at hand as I work on strategies and tools for arts advocacy in rural and remote communities.” Felicity Buckell, Conseil des arts Temiskaming Arts Council (Ontario)

“The book offers practical new tools, and guides the reader through a process of strategic evaluation.” Guy Rodgers, English Language Arts Network (Quebec)

“Pertinent arguments on broad benefits of supporting the arts, along with practical suggestions on how to do so.” Diane Davy, Work in Culture (Ontario)

“An excellent partnership development tool that communicates the value of cultural products and experiences as being ‘worth paying for’”. Donald Arsenault (Retired), Government of Canada (Prince Edward Island)

“The reader benefits from the author’s perspective, realizing we are not alone in facing similar challenges. We are a community.” Tom Moser, Global Marketing Partners (Florida)

<BACKGROUND>
This self-published book is grounded in academic research findings collected during Cate’s Executive Masters of Business Administration studies at the University of Prince Edward Island, in addition to 20+ years working in the arts sector. Research collected through her consulting practice, leadership experience running theatres and festivals, and general arts sector research highlight both the value and fragility of the arts ecosystem. The book shares links to multiple online research sources, including The Focus Matrixa summary chart Cate developed to analyze her MBA research findingslocated on her website, www.proctorshiftconsulting.com, free of charge.
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