BOOK LAUNCH - REGISTER TO ATTEND...

Join host Bridget MacIntosh and author Cate Proctor on October 8th at 3PM (EDT) to discover how artists, partnerships and community intersect in a vibrant arts sector. Join in this exploratory discussion of how and why the artist is the germ of an ecosystem that supports so much more than artwork creation and presentation. Understanding the value of artists and their presence is key to supporting local development opportunities.

Bridget MacIntosh, cultural strategist and Co-Chair of Mass Culture's Research and Policy Working Group, hosts author M. Catherine (Cate) Proctor MBA, in celebrating her book publication Leverage the Arts Ecosystem to Influence Local Prosperity. Bridget will probe the author to share insights about the value of artists' presence in any community and the impact their presence has on societies and economies.

Cate's evidence-based publication underscores elements that underpin a healthy arts ecosystem and describes how artists’ creative output intertwines and influences both the arts ecosystem and non-artistic sectors. Research findings highlight web-like community resilience when intentional, mutually-beneficial partnerships with artists and arts sector intermediaries are prominent.

The benefits of leveraging creative assets are presented in this handbook format, peppered with case studies and both academic and sector-led research that lift the veil on how artistic value impacts social, community and economic outcomes. The author provides strategies and tactics on how to apply this knowledge in any (but especially rural) community, arts organization, municipal and business office. The content is timely as communities struggle to recover from fallout of COVID-19, with a nod to artists who generated musical, theatrical and other content at the height of lockdown--connecting societies globally--from their kitchens, balconies and studios.

Register via EventBrite here: https://www.eventbrite.ca/e/book-launch-leverage-the-arts-ecosystem-to-influence-local-prosperity-tickets-122599585661

NOTE: The event will be held on the "GoToMeeting" platform. If you are new to this platform, download the app now, in advance of the book launch event at https://global.gotomeeting.com/install/845068365. A GoToMeeting link to the event will be sent to all registrants a day prior to the event.
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